César is a Mexico-born director, punk drummer, and performance artist who has channeled his creative energy into commercial filmmaking. Known for his meticulous eye and kinetic visual style, he thrives on close collaboration to bring bold concepts to life with precision and flair. His work is rooted in high craft and inventive execution, often featuring dynamic transitions and elevated product moments. Over the past few years, he’s directed campaigns for such brands as Samsung, Dell, TIME Magazine, Dunkin’ Donuts, and Gorton’s. In 2022, César was named a Best New Director finalist by SHOTS, a nod to the vision and craftsmanship he brings to every frame. He currently lives in Los Angeles and works globally.