Mercedes-Benz – UnchartedAgency - Razorfish

Using metadata from Instagram and Flickr, we mapped the web’s millions of geotagged photos to discover photographically undiscovered places. We followed two photojournalists from GQ and Condé Nast Traveler on their journeys in the Mercedes-Benz GLC to document these “uncharted” locations. On the post end, in addition to the edit, we also handled original music and sound design for this campaign.

Director of Photography: Trevor Fife
Creative Directors: Hunter Simms / Thompson Harrell
Art Director: Thomas Dudon
Agency Producer: Scott Welch
Editor: James Cooper
Composer: Harlan Hodges