Long known for sponsoring elevated documentary content, YETI tapped Yonder to produce their first-ever commercial campaign for YETI Apparel.

We worked hand-in-hand with the brand from creative development through to production, shooting across some of the Pacific Northwest’s most majestic locales.

Over two glorious days in Oregon, we captured fly fishing with Cher Tsosie of Brown Folks Fishing, surfing in the Pacific, ranching in the countryside, and of course, Portland favorite Matt’s BBQ.

The 360º campaign comprised video and stills, a complete package of assets to accompany the launch of their fall line. Thanks in large part to this campaign, YETI’s apparel sales increased by nearly 2,000% on launch day.

Director of Photography: Trevor Fife
Stills Photographer: Ben Matthews
Production Designer: Tucker Hawkins
Wardrobe Stylist: Lis Bothwell
Hair + Makeup: Terri Lodge
Line Producer: Rachel Bradford
Director, Creative: Ginny Golden
Copywriter: Erin Ryan
Brand Strategy: Harrison Lindsey
Senior Producer: Abby Hinojosa