Partnering with brand strategy firm Zeus Jones, we took part in refreshing Muir Glen’s identity around a central concept — that food made with love simply tastes better.

In doing so, we shot over three days in California’s verdant Sacramento Valley, following their organic tomatoes from field to can to plate, and capturing that love every step of the way. On the post end, in addition to the edit, we also handled original music and sound design for this campaign.

Director: Trevor Fife
Editor: Slavka Kuehn
Composer: Harlan Hodges