California Trout tasked Yonder with telling the story of their mission to protect the state’s fragile waterways and fish populations through the lens of one river guide, Pat Jaeger. His perspective became the gateway into a larger story of ecology, culture, and community.
Traversing the azure waters of the McCloud River, we captured the intimate connection between fish, water, and people while underscoring the broader stakes of conservation. The narrative highlighted trout as vital indicators of ecosystem health.
The campaign contributed to momentum behind landmark climate legislation in California, amplifying California Trout’s mission and ensuring the protection of the state’s water resources for generations to come.
