When Ford and GTB introduced the redesigned Escape, they asked Yonder to execute a 360º digital campaign that captured both adventure and everyday utility. We set out to deliver a year’s worth of compelling content spanning video and stills across diverse landscapes.
From bustling city streets to towering redwoods, our Northern California shoot highlighted the Escape’s groundbreaking features, including enhanced active park assist and adaptive cruise control. Every detail was crafted to showcase innovation while remaining approachable and relatable.
The campaign exceeded expectations, fueling a record-setting launch and cementing the Escape as one of the best-selling SUVs in its class, second only to Ford’s legendary F-Series line.
