As Gusto prepared for a complete rebrand, they tapped Yonder to help develop and produce all video and stills content for the launch. The challenge was to create work that felt as dynamic and human as the businesses Gusto serves.
We told the story through real customers, capturing authentic voices and diverse experiences that showcased the tangible impact Gusto has on small businesses. The campaign highlighted connection, empowerment, and the everyday value of simplicity.
