Travel Oregon and Wieden+Kennedy enlisted Yonder to produce a bold follow-up to their “Seven Wonders of Oregon” campaign, this time aiming to capture the understated humor and charm of Oregonians themselves. The creative brief? Celebrate Oregon’s epic beauty while intentionally underselling it.
Our team embarked on a week-long shoot across the state, from windswept beaches to water-filled volcanoes, gathering moments that balanced awe with dry wit. The juxtaposition became the foundation of the campaign’s distinct voice.
The result was a multimedia initiative that earned awards, expanded Travel Oregon’s reach, and established a timeless, endearing tone for the state’s tourism efforts that still resonates today.
