Northwest RiverPartners
A humorous “Man in the Stream” ad campaign from Baldwin& and Yonder spotlights the everyday benefits of hydroelectricity. Directed and edited by Brian Neaman, the spots feature a blazer-clad interviewer standing mid-river to chat with locals — from farmers to ice cream shop owners — about how hydropower keeps their lives running. Blending situational absurdity with regional charm, the campaign aims to entertain while showing hydropower as an affordable, reliable and environmentally responsible energy source for the Pacific Northwest…
