Progress, pressure, and plateaus: voices from across global production tell LBB’s Alex Reeves why sustainability is now essential — but still not enough.
For many, the most impactful change starts before a camera is even switched on. Yonder founder Adam Bagger insists that “the most meaningful impact starts in pre-production,” whether that means leaner crews, sourcing locally or enforcing a “leave no trace” ethos on location. Yonder has also embraced portable battery systems and solar charging as alternatives to diesel generators, as well as remote collaboration tools and cloud-based workflows to cut down on unnecessary travel and hard-drive shipping…
For Adam, this shift is real but fragile. He believes sustainability has gone “from afterthought to expectation,” but warns that the challenge is ensuring solutions are authentic, measurable and properly embedded – not just good intentions on paper…
