Directed by Brian Neaman of Yonder, the witty, locally-rooted campaign puts hydroelectricity in the spotlight.
Member-driven association Northwest RiverPartners brings the benefits of hydroelectricity to life through a clever commercial campaign created by agency Baldwin& and produced by Yonder.
Directed by Brian Neaman, the Northwest RiverPartners films adopt the “Man on the Street” format with an updated Man in the Stream. Full of local charm and cultural relevance, this campaign uses humor to share the vital services provided by our hydropower systems.
Nestled in the sweet spot between situational absurdity, dry humor, and naturalistic performances, an interviewer in a blazer and swim trunks takes his microphone mid-stream to speak to Northwest residents about how hydroelectricity affects their everyday lives. His interviewees include a farmer, a fish counter, and an ice cream shop owner whose humanity and candor bring a sense of levity and relatability to hydropower. From irrigation to environmental initiatives and simply keeping the lights on and the freezer running, our hydropower system is a vital component to many aspects of these people’s lives, and they are more than glad to wade into whatever (literal) waters they must to talk about these services…
