RPA launches ghoulish new campaign directed by Yonder’s Brian Neaman.
Agency RPA and Farmers Insurance are introducing some timely undead creatures who talk about making Halloween the time to learn about life insurance options.
Farmers hopes people put aside their apprehension and fears, using Halloween as a fitting occasion to proactively explore the topic of life insurance. The campaign consists of 30, 15, and 6-second videos depicting classic Halloween characters — from a power-walking zombie, to a yoga-practicing mummy, to a night-hiking vampire — ‘living their best afterlives.’
The videos will live online in digital placements, along with social content running on Facebook and Instagram. The campaign will run through the end of October, culminating on the spookiest night of the year…
